Urban Personalities is an ongoing multi-image conceptual project. It looks for the personalities of owner-entrepreneurs expressed in their storefront "faces."
This concept seeks the opposite of the corporate franchise look and feel — a strategy that hides the owner's personality while only pushing the strategic corporate uniform identity.
In Urban Personalities multiple personalities are shown adjacent to each other — more or less "shoulder to shoulder" — to create contrast between personalities and add emphasis to the uniqueness of each personality.
This project's long term goal is to create a body-of-work that consistently conveys this concept.
© Kurt Lightfoot all rights reserved
